This brand’s goal is to heal the apathetic attitude of Generation Z’s politics and foster a culture of community building, hope, and mutual aid.

In the overwhelming, fast-paced world of journalistic media, how can we spread our left-wing political messaging that catches young voters’ attention without relying on outrage or bleak headlines?

I decided to run with a “chronically online” aesthetic that points fingers directly at the problem- our generation is glued to our phones, and although we can’t stop, we’re tired of it.

The slogan, “Touch Grass,” was created to be a reminder of what the people crave: real, meaningful connections with “IRL” communities, a break from the internet’s constant barrage of information, and opportunities to help in ways they never thought possible.