In January of 2026, I began work on creating my own handmade stationery business.

In my free time, I paint digitally and design products such as notepads, stickers, keychains, and jewelry, so my goal with this brand was to create a world that could be home to the various genres and mediums I dabble in.

My art encompasses a wide variety of themes- “kawaii” culture, anime, ironic and bitingly cynical typography, ceramics, internet culture, and music.

It was a challenge to create a brand language that could speak for such a wide net of styles and products.

After weeks of sketching and planning, I set my heart on the concept of the “Cloud,” a fantastical storage system where endless inspiration waits to be born, referencing the infinite data-filled world of image boards and early .coms.

Orelia Online

Consistent Communication

Although this brand exists mostly in my personal time, I set out to create a social media following that I could convert into an in-person customer base by scheduling and creating a consistent presence on my accounts.

Followers are invited to get a glimpse into my world through posts and stories that focus on my creative process, daily journaling pages, product creation, in-person market advertisements, and collaborations with local artists and businesses.

Check out some of my products, posts, and brand design below!

‘ASMR’ Creation of Matchbook-Style Notepads